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by Roberto Rivera
Two weeks ago, actor Robert Blake was
charged and arraigned for the murder of his
wife, Bonny Lee Bakley. As he spoke to
reporters outside the courthouse, Blake’s
attorney, Harlan Braun, told reporters that his
client was “basically philosophical” about the
whole matter. According to Braun, Blake’s
words, upon hearing of the charges, were
“here we go.”
Although it probably didn’t occur to him,
Blake’s words apply to a lot more than his
upcoming trial. American culture is about to
witness another example of how our attitudes,
opinions and even our most important
institutions are distorted by our preoccupation
with celebrity.
By “another example,” I’m referring to the last
Los Angeles murder trial involving a
sometime actor: O.J. Simpson. It may be hard
to believe now, but prior to the murder of his
ex-wife Nicole Brown Simpson, Simpson was
considered a “has been.” It had been more
than a decade since he stepped on a football
field and two decades since he broke the
all-time single-season rushing record. His
best work as an actor, if you can use that
phrase without irony, was also at least a
decade behind him.
None of that mattered when Brown turned up
dead. All that mattered was that Simpson was
“famous.” No sooner had that white Bronco
started its surrealistic drive down the freeway
than an industry was born, one whose
purpose was to simultaneously stoke and
satisfy public demand for information on all
things Simpson, and I don’t mean Homer,
Lisa and Bart. Coverage and analysis of the
trial became the staple of cable news
coverage and, in turn, created new celebrities
whose subsequent cosmetic surgeries
became the subject of public fascination.
Eight years later, it’s looking like a case of
déjà vu all over again. Only this time this
“celebrity” in question is even more of a “has
been” than Simpson. Blake, whose career
started with The Little Rascals, hasn’t
made a movie of consequence since In
Cold Blood in 1967. And the role he is best
known for was on a show, Baretta, that
hasn’t aired since 1978!
As The New York Times, among
others, tells us, this lack of recent success
didn’t keep Bakley from pursuing Blake
precisely because he fit the criteria for being a
celebrity. Articles and news reports chronicled
her sad and desperate attempts to become
the wife of a famous man, no matter how
attenuated his claim to fame had become,
and how she ended up with Blake after earlier
attempts to land another celebrity husband
had failed.
Just as Blake’s fading star didn’t deter Bakley
from pursuing him, his diminished profile
won’t keep reporters and the public from
following every development in the trial. Just
like O.J. Simpson, Robert Blake, years after he
warranted the designation “star,” is about to
become a household name ― probably
to a greater extent than when he was actually
working. If the number of satellite trucks and
reporters outside the Van Nuys police station
is any indication, what is a tragic story,
regardless of Blake’s guilt or innocence, is
about to become a media circus.
And if you think about it, that’s pretty absurd.
Columnist Arianna Huffington, who I haven’t
agreed with a whole lot lately, compared the
media to “addicts” in decrying “their
overwrought, over-the-top, overkill coverage of
the arrest of D-grade celebrity Robert Blake.”
Huffington is right about the coverage, but
she’s leaving someone out of her explanation
for why we’re about to witness another media
frenzy: us.
The truth is that Americans are absurdly
interested in the lives of people we have come
to call “celebrities.” It’s this fascination that
drives the coverage, not the other way around.
If that weren’t true, your reading material at the
checkout line would be very different: no
People, Us, In Style, not to mention
Star and National Enquirer.
The circus in Van Nuys, and what it
represents, isn’t something that happened
overnight. Our preoccupation with what we call
“celebrities” has been building for the better
part of a century. In 1898, Americans were
asked “what person of whom you have ever
heard or read would you most like to
resemble?” Nearly all those named were
historical figures like Julius Caesar, George
Washington or Clara Barton. There were no
entertainers on the list.
By 1948, the answers to a similar question
included some actors and musicians, as well
as athletes, but political and historical figures
still made up 86 percent of the list. By 1986,
the only political figure in the top 10 was
President Ronald Reagan. The rest of the list
were actors and entertainers such as Clint
Eastwood, Eddie Murphy and Molly Ringwald.
If all you’re thinking is “Molly Ringwald? Who’s
that?” you’re missing the point. The real
lesson contained in these lists is not how
tastes have changed but rather the change, as
Ken Myers of Mars Hill Audio put it, “in
American attitudes toward what is honorable
and what is to be respected.”
This shift Myers is referring to can be seen in
our language. As media and social critic Neal
Gabler notes in his book Life The Movie:
How Entertainment Conquered Reality, the
word “celebrity” is of recent vintage. It has only
come into currency in the past 50 years or so.
Previously, people were referred to as
“famous” or “renowned.”
The shift was more than rhetorical. The
requirements for being a celebrity and the
requirements for renown or fame are very
different. There’s nothing new about people
pursuing fame and paying attention to those
who had attained it. (Although there is
something new about how mass
communications makes every move made by
celebrities almost instantly accessible.) John
Milton called the desire for fame the “spur” for
the creation of great works of art. And the
Founding Fathers not only understood the
attraction of renown, they counted on men’s
love of renown to motivate them to do great
things. As Alexander Hamilton put it, love of
fame was the “ruling passion of the noblest
minds.”
Of course, what they had in mind were actions
like leading men in battle or working for the
common good. They didn’t foresee the way
that the word “celebrity” would replace
“renown,” and they certainly did not anticipate
historian Daniel Boorstin’s definition of a
“celebrity:” someone who is “known for his
well-knownness.”
This verbal trajectory runs parallel to a moral
trajectory, what Myers was getting at in his
comment about what we deem honorable and
respectable. Renown and fame are rooted in
accomplishments. (Indeed,
“accomplished” was a word that was used to
describe the people we admired.) Celebrity,
as Gabler tells us, is about how we are
perceived. What matters is the status of
being a celebrity, not how you acquired it or
what you’ve done to merit public attention and
the esteem of your fellows. If you doubt this,
ask yourself why two dozen attractive women
would risk public rejection and humiliation on
the ABC series The
Bachelor if not for a shot at
“well-knownness.”
“Well-knownness” blurs the lines between
notoriety and notoriousness, between being
famous and being infamous. It’s agnostic
about questions of vice and virtue, and even
right and wrong. This agnosticism also
makes “well knownness” shallow and absurd,
as the attention paid to what Huffington calls a
“D-grade celebrity” reminds us.
But the difference between the satellite trucks
outside the jail and the attention paid to
“A-grade” celebrities is one of degree, not
kind. Ignore the names, and strip away the
trappings, and they both say the same thing
about what’s important and worthy of our
respect. And while we may find while this
particular example of celebrity culture run
amuck laughable, we shouldn’t forget that, as
a culture, we’re in basic philosophical
agreement with the folks in the trucks.
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